Get naked with Bar Refaeli: The supermodel invites to you see the real woman beneath the hype… to advertise her lingerie basics
Bar Rafaeli wants all women out there to reconnect with their bodies via her new collection of cotton lingerie basics.
Forget about push up bras, frilly knickers and suspenders… Israeli beauty Refaeli, 27, has created a simple line of cotton panties, vests and pyjamas designed for comfort.
Her manifesto on her Under.Me website reads: ‘I feel I look my best when I’m comfortable – especially when it comes to underwear.’
Back to basics: Bar Refaeli’s underwear line is all about dispensing with fuss and getting down to the bare you; this pose couldn’t illustrate it better
‘Since it’s the closest thing that ever gets to my body I want it to compliment me, not steal the show! I live for simple clean lines, and of course, the softest cotton.’
Bar adds: ‘Within my line of work I travel constantly, rushing from city to city, and am lucky to be able to wear the most incredible and elaborate designs.
‘I love it, but on my downtime I just want to relax and be myself. I don’t want my clothes to define me and that’s the idea behind under.me.
‘It’s a focused collection of beautifully made basics that look good and feel amazing.
‘Underneath my clothes lies the real me. Nothing else.’
Natural lines: Bar got naked to illustrate the flow of her cotton underwear
Sexy: This black set illustrates the classic look of Bar’s range
Amazonian: The statuesque beauty is shown submerged in the bath completely naked
Fluid lines: Is Bar telling us the cotton undies hug your curves just like water? We think so
To illustrate the point, Bar has released a series of videos that she feels convey the ethos of her line.
She’s seen playing tennis, doing chores, advertising the clothes in a traditional way… and in one, completely naked.
The five-foot-nine beauty, cramps herself into a bath and is seen enjoying the relaxing water with a gasp then admiring her impeccable form in the mirror of her bathroom.
The Sports Illustrated cover model is also seen lounging around on a sofa and even smoking a cigar.
Picture perfect: Leo DiCaprio’s ex of six years is currently single but must have no shortage of admirers
Just chilling: Bar chomps on a cigar at one point, which is no advertisement for keeping a healthy glow
In action: Bar showed her garments are handy to do chores in, too
Just lounging around… Bar style: No saggy tracksuit bottoms for this beauty
Last month, the former Germany’s Next Top Model gust judge started her own model casting show called Million Dollar Shooting Star on German TV Channel Sat.1.
While in Germany, Refaeli shot a promo for the program while appearing on a reality talent show called The Voice of Germany.
After ending her six-year, on-off relationship with movie star Leonardo DiCaprio, the now-single model dated Olympic gold medalist Shaun White last summer and Israeli businessman David Fisher, 35, last year.
What a body: In another video, Bar shows off her underwear while dancers pirouette across the screen
Bedtime stories: Bar modelled pyjamas from the range, too, and even donned a Santa hat
Lazy days: Bar wants women to feel comfortable and not trussed up
Tutti fruiti: The range can also be colourful as well as monochrome